Case study · Inside Unkillable · Content
Our content ideas now come from real client conversations: 177 captured, no more blank page.
The questions clients ask on calls are the best content ideas. Every Friday, a digest mines our calls and conversations and proposes ideas. One click turns an idea into a draft. Everything is planned in an editorial cockpit that lives in the company brain.
- Company
- Unkillable Companies
- Function
- Content
- Running since
- June 2026
- Channels
- LinkedIn, newsletter, YouTube, short videos
Counted in our company brain in October 2026.
The blank page, every week.
Publishing regularly is mostly a problem of ideas. The good ones come up in client calls, in a founder's messages, in market watch, and are forgotten by the time someone sits down to write.
Our content plan also lived in a separate tool, cut off from what the team was actually learning.
Ideas mined from the work, planned in the company brain.
Every Friday at 6 pm, an automation reads the week's calls, a founder's messages and our market watch, and posts a list of content ideas in Slack. A button next to each idea asks Claude for a first draft.
The editorial cockpit is a web app with a calendar and a board, but it has no database of its own: each content card is a plain file in the company brain.
Mine
Every Friday, the digest reads the week's calls, messages and market watch.
Propose
Ideas land in Slack, each with its angle, its format and where it came from.
Draft
One click asks Claude for a first draft, in the voice of the founder who will publish it.
Plan
Drafts become cards in the editorial cockpit: calendar, status, visuals, video review.
Before and after.
Before How it worked
- Ideas forgotten between the call and the writing session
- Content plan in a tool cut off from the company
- Every post started from a blank page
- No link between what clients ask and what we publish
After How it works now
- Ideas captured every week, with their source
- The plan lives in the company brain, as plain files
- Every post starts from a first draft
- Content answers the questions clients really ask
We no longer look for ideas. We pick from the ones our clients gave us that week.
The business impact.
- 177content ideas captured from the work itself
- 18weekly idea digests posted so far, every Friday at 6 pm
- 79pieces of content published from the cockpit
- 1 clickfrom an idea in Slack to a first draft
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