Case study · Inside Unkillable · Sales
A 50-slide deck in our brand style now takes one morning instead of a week.
Our CEO asked for the deck of a live session in a few lines. Claude read our training material, checked our client references in the CRM, built the slides in our brand style and put them online behind a short link. The CEO reviewed and corrected.
- Company
- Unkillable Companies
- Function
- Sales and marketing
- Used for
- Proposals, live sessions, client decks
- Human step
- Review and correct
The deck of our live session of 22 October 2026.
Decks were rebuilt from scratch, every time.
A proposal or a presentation means finding the right content, the right client references, the right figures, and laying it out in the brand style. Most of the time goes into gathering and formatting, not into the argument.
And because it took days, decks were reused long after they were out of date.
A deck skill that knows the brand and the company.
We wrote our brand rules and our slide layouts down once, as a skill. When a deck is needed, Claude starts from the company brain: the client folder, our offers, our training, our references.
The result is a web page, published behind a short link, that anyone on the team can open, correct and share.
Ask
A founder describes the deck in a few lines: the audience, the goal, the key messages.
Gather
Claude reads the relevant client folder, our offers and our training content, and checks every client reference in the CRM.
Build
The slides are laid out with our own components: typography, photos, diagrams, in our brand style.
Review
The founder reviews, corrects, and shares it behind a short link.
Before and after.
Before How it worked
- A week to build a large deck
- Client references checked from memory
- Old decks recycled long after they were out of date
- Brand style applied by hand, slide by slide
After How it works now
- One morning from request to online deck
- Every reference checked against the CRM
- Each deck rebuilt from the latest facts
- Brand style built into the skill
The deck is no longer the work. The argument is.
The business impact.
- 1 morningfor a 50-slide deck, against about a week before
- 19client references cross-checked in the CRM before they appeared on a slide
- 31slide layouts in our brand library, reused by every deck
- 1short link to share it, with click tracking
"About a week" is how long a deck of that size took us before; we did not time it precisely.
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